The drive thru is almost open! This is my thought daily as we drive by on our way home from work and watch each hurdle of the elaborate remodel of our local McDonalds. This new store front is being made to look modern and fresh to attract people to their new and improved healthier menu options. What? Do they really need to fancy it up to get their clientele? Is a person like me, obsessed with what I eat, lured into their trap? To be honest, there is a certain fascination in watching the transformation take place each day as we pass by. The new design beckons me to come inside or drive through the new fancy two lane, nine foot clearance ordering avenues, even me, someone who hasn't eaten at a fast food joint such as this in so many years I can't recall the last occasion.
How do I explain this phenomenon? It's the beauty, it's the change, the new, the exciting...and it will bring in people slightly less stronger than myself just to check it out. Really, I sorta want to go in just to check it out, the newness, the pretty...I checked out the new Safeway after they remodeled it and was slightly disappointed that it had changed more on the outside than inside. Disturbing.
The pretty is the reason, that is it. Why does it sell? As humans, why are we so attached to new, pretty, changed, upgraded, more, better, fresh, updated...? What is our attraction to these descriptions? It is apparent that other specie of animal do not care about visualization, or at least the same as our own. Hell, my dog sometimes eats our other dog's crap; is that her pretty? I do not know. What I do know is that she doesn't judge me on looks and is very fair in that way.
I think most of us can agree on natural things that remain beautiful over time without change or upgrading, they are always beautiful, even when we get used to them. It is only man made views that we need to keep changing to meet human natures approval. Our tendency to pretty begat whole advertisement campaigns that have stayed the true course since industrialization became a reality. And it works...indeed it does...since we are all about the pretty.
McDonalds serving now at a better and more beautiful location. Eat it up and take in the views.
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